Bosch eBike Systems ramp up
NZ ACTIVITY AT CRANKWORX ROTORUA 2018
- Bosch eBike Systems showcased in Crankworx Rotorua 2018, the world’s largest mountain bike festival
- Focused on Performance Line CX and eMTB mode to bring mountain bikers the joy of ride
- Completed more than 150 demo rides and 1 media ride session with positive feedbacks
Rotorua, New Zealand - Bosch eBike Systems participated in the world’s largest mountain bike festival - The Crankworx World Tour in Rotorua, New Zealand from March 21 to March 25, 2018. During this 5-day event, Bosch eBike Systems demonstrated the Performance CX Line with eMTB mode to mountain biking lovers from all over the world.
With a number of ebikes from partners including Cube, Lapierre, Mondraker, Moustache, Scott, and Trek, Bosch eBike Systems demonstrated its systems with the focused on Performance Line CX and eMTB mode specially designed to give eMountain biker riders greater control and provide the most natural ebike riding experience. More than 150 visitors experienced the demo rides both uphill and downhill, the demo riders were excited and impressed by the power from the systems.
In addition, a media ride session was organized exclusively for New Zealand mountain biking media on March 24, 2018. With briefing to the Bosch ebike systems and a group ride with Bosch experts, the media was able to get first-hand comprehensive knowledge of Bosch systems as well as enjoy the ride at the same time.
The Bosch team received numerous positive feedbacks from the visitors coming to the tent and the demo riders throughout the event, making Crankworx Rotorua the perfect platform for initiatives in the NZ market for Bosch eBike Systems.