Participating as a major sponsor for the first time, Bosch eBike Systems’ team was able to promote the healthy and sustainable cycling lifestyle, the benefits of eBikes, and of course share some Christmas cheer!
Held in the picturesque Gasworks Arts Park in Melbourne’s inner south, the Lakeside Carols is a Christmas event about community, charity and connection, attracting more than 2,500 Melburnians.
During the event, Bosch team provided ongoing insights and tips on the latest Bosch eBike Systems’ technology, while specially-decorated eBikes from Trek and Orbea attracted great attention with many visitors taking photos and sharing the content in their social media.. Also flyers distributed at the event helped to direct attendees to their nearest dealer within walking distance.
The event also provided a great opportunity to connect with Australians that have not been introduced to the eBike concept yet, with many visitors impressed by the advantages of eBikes particularly the ability to keep fit while having fun and being able to travel greater distances without heavy sweat.
While the main focus of the event was fun and to celebrate the festive season, for Bosch it offered an opportunity to showcase the latest product innovation and to encourage more people to get back on the bike.