Claus Fleischer on the mobility of the future
Claus Fleischer has headed the Bosch eBike Systems product division since 1 July 2012. A mechanical engineer by training, he has over 20 years’ national and international experience with the Bosch Group. Fleischer is an enthusiastic mountain biker and racing cyclist with a special liking for mountaineering.
Mobility of the future
If you ask specialized bicycle retailers which eBikes are especially popular at the moment, very often the answer is: "Bosch bikes". But Bosch itself does not make any bicycles. No, Bosch is the supplier of the core component for pedelecs to over 60 bicycle makers and brands worldwide: the e-drive. The Bosch Group and eBikes have become inseparably associated. How has the technology group from the Stuttgart region been able to gain market leadership in the premium segment of eBike drives in so little time? What is the idea behind this business venture? The answer to the above is made evident by the mission statement to provide innovative and inspiring mobility solutions for people.
Mobility is part of our lives
For almost 130 years, Bosch has been in the business of making "technology for life". Mobility is essential, whether we go to work, shopping, or on vacation – we are constantly on the move, day-in, day-out. Mobility is a basic requirement for people, society, industry and trade. Within just a few short years, pedelecs have become an important factor in ensuring individual mobility, which is at the same time healthy, efficient and sustainable.
The evolution of (e)bikes
Society is changing. This change is characterized by urbanization, awareness of ecological and health issues, and demographic transformation. These mega trends have a massive impact on our individual and commercial behavior. Innovative technologies, new solutions, and decisive improvements in existing products are making everyday life a whole lot easier for us. One such helpful evolutionary step is the electrification of bicycles. Over the next few years, electric bicycles will play an increasingly important role in terms of our personal mobility, leisure and the transport industry.
To cycle with a gentle electric tailwind, to combine muscular energy and the power of an electric motor – the 'bio-electric hybrid' is enthralling. Initially, our focus was on the batteries, on the balance between size and weight and electric capacity to make a power source of this kind viable in everyday use. But Bosch did more than simply develop batteries. The eBike product lines were designed for various usage profiles. Every year, we optimized and expanded our portfolio. The range went from drives for urban pedelecs to high-performance e-mountain bikes. Our Nyon onboard computer, was a true milestone in innovation: the move into networking eBikes.
The Bosch eBike Systems portfolio is in line with the strategic principles of the Bosch Group. Electrification, automation, and networking are the future of mobility. With the eBikes, we have achieved these. Automatic shifting and networking eBikes via smart phone apps and an online portal have opened up new possibilities. eBikes are pioneering e-mobility – and they are a big success. Other products, such as e-scooters and electric cars will follow.