Bosch eBikes Systems activates at Australia’s largest cycling event

On Sunday 8 October more than 10,000 riders helped celebrate 25 years of Around the Bay – Australia’s biggest one-day bike ride.

Bringing together cycling enthusiasts of all ages and fitness levels, Around the Bay is the one day of the year where Melbourne unites to celebrate cycling and the Bosch eBike Systems’ team were on hand to ensure eBikes were part of the action.

Starting in Melbourne’s picturesque Alexandra gardens, the event offers nine ride options and seven ride distances – from the family-friendly 25km ride to the 250km around-the-bay ride for the strong and ambitious – to ensure the huge crowd could enjoy an iconic Australian riding experience that is just right for them.

Continuing the success at last year’s event, the Bosch eBike Systems team were again a major event partner with a strong brand presence at the event’s ‘village’ – a large grassed area next to the finish line, where participants and family and friends would gather after the race to soak up the day and to chat about this morning’s ride adventure.

With a team of Technical Experts on hand, as well as a number of show bikes from CUBE, Electra, FOCUS, GAZELLE, HAIBIKE, Kalkhoff, Moustache, Riese & Müller, SINUS, Bosch eBike Systems had a very prominent brand presence, with a lot of foot-traffic passing through the activation to get a closer look at some of the bikes and to hear first-hand about the benefits of eBikes and the Bosch system.

To ensure the huge crowd got to really experience the joy of pedal-assist, the Bosch team also had a 600 metre test track exclusive for pedelecs set up for passersby to test and trial a bike – as we know the best way for people to feel and learn about the eBike flow is to get on a bike and enjoy it for themselves.

With over 300 test rides completed over the event, it was a hugely successful day for the Bosch team with so many happy faces learning about and experiencing eBikes – helping to make Bosch and eBikes and even more familiar part of the cycling conversation in Australia.