Melbourne, Australia: Over the weekend, Bosch eBike Systems was one of the major sponsors of Australia’s biggest one-day bike ride, Around the Bay – providing Aussie cycling enthusiasts the chance to test and trial the latest Bosch eBike systems.
Attracting over 10,000 cyclists, Bosch teamed up with six partners, to showcase the latest pedelecs, to explain to Aussies how pedelecs can make cycling more accessible for more people and to let them feel the joy of pedelecs first-hand via a unique test track.
Bosch’s local team of Technical Experts were also on hand to provide the public with detailed information on the benefits of the Bosch Systems and top tips for selling and servicing eBikes for the participating brand partners.
As you can see by the photos, it was a great day out – highlighting Bosch as the leader of Australia’s pedelec industry and sharing the joy of eBikes to more and more Aussies!
Partner Brands included: Trek , Haibike & Sinus , Scott, Cube, Gazelle and Riese & Muller.