Why is Bosch acquiring COBI.bike?
Bosch eBike Systems is expanding its product portfolio in the area of connected products and services with the acquisition of COBI.bike GmbH. COBI.bike offers the necessary expertise and experience, as well as the appropriate technologies for a successful partnership.
The COBI.bike system enables the fast-growing digital target group to use smartphones as an alternative to on-board computers.
The acquisition also gives Bosch eBike Systems access to the conventional bicycle market.