1.1 The protection of your privacy in the processing of personal data and the security of all business data is an important concern that we take into account in our business processes. We process personal data collected during your visit to our websites and mobile applications confidentially and only in accordance with legal regulations.
1.2 Data protection and information security are part of our corporate policy.
2.1 Personal data are individual details about personal or factual circumstances of a specific or identifiable natural person, such as names, addresses, telephone numbers, e-mail addresses, photos or other information about a specific or identifiable person.
2.2 We collect, process and use personal data (including IP addresses) only if we have a legal basis to do so, or if you voluntarily provide us with this data for any respective purpose, e.g. within the scope of a registration, a survey, a prize draw, an enquiry to our hotline or to take up a warranty claim.
2.3 In addition, the following information is collected when you visit our website: IP address, website from which the visit is made (referrer), pages visited (pages), downloaded files (downloads), viewing videos/audio, clicking on individual links, search words or search phrases (site search), duration of the visit, browser used, etc. If the visit takes place via online advertising using banners, video ads, search engine advertising, etc., we additionally record which banner or ad word motivated the visit to the Bosch eBike website. With this information we can further optimise our internet pages and tailor them even better to the needs of our visitors.
Bosch eBike or a service company commissioned by Bosch eBike uses your personal data for purposes of technical administration of the websites and mobile applications, for customer administration, for product surveys, for your enquiries to Bosch eBike Systems, e.g. to our service or end customer hotline, and for processing warranty cases only to the extent necessary in each case or in accordance with the details of the processing purposes at the corresponding points on our websites. Our employees and the service companies commissioned by Bosch eBike are bound to secrecy and compliance with the provisions of the Federal Data Protection Act. Furthermore, all necessary technical and organisational measures to comply with data protection are ensured.
Bosch eBike has commissioned external service providers with tasks such as sales and marketing services, payment processing, warranty processing, programming, data hosting and hotline services. Bosch eBike has carefully selected these service providers and monitors them regularly, in particular the careful handling and protection of the data stored with them. All service providers are obliged by Bosch eBike to maintain confidentiality and to comply with legal requirements.
Cookies are small text files that are stored on your computer when you visit our websites. These files can be used to determine whether your end device has already communicated with our pages. Analysis of the cookies enables us to design our internet pages accordingly and to make them easier for you to use.
5.2 Bosch eBike cookies
5.3 Third-party cookies
5.4 Deactivation and deletion of cookies
Cookies that we use for certain functions, without personal reference:
- Cookies that store certain user preferences (e.g. search or language settings);
- Cookies that store data in order to ensure interference-free playback of video or audio content;
- Cookies that temporarily store certain user inputs (e.g. content of a shopping basket or an online form);
Cookies that we use for certain functions, with personal reference:
- Cookies used to identify or authenticate our users;
In this case, we base this processing on a legal permission (Art. 6 Para. 1 letter f of Regulation (EU) 2016/679). We store this data until the expiry date of a respective cookie or until you delete the cookies.
Further processing of personal data by means of cookies can be found in the relevant sections of this statement.
6.1 To make our online offering as attractive as possible for our users, we use Conversion Tracking.
6.2 Our Conversion Tracking partners such as Google AdWords place a cookie on your computer (‘conversion cookie’) for this analysis service if you have accessed our website via an ad of the relevant partner. These cookies expire after 30 days. If you visit a specific page of ours and the cookie has not expired, we and the Conversion Tracking partner can recognise that someone clicked on the ad and was redirected to our site. Cookies cannot be tracked through our website. The information collected using the conversion cookie is used to generate conversion statistics and to determine the total number of users who clicked on the ad and were redirected to a page with a Conversion Tracking tag. However, this is anonymised so that you cannot be identified via the Conversion Tracking.
6.3 If you do not want Bosch eBike and its Conversion Tracking partners to use the relevant conversion cookies, please refer to point 5.4.
7.1 Bosch eBike uses the web analysis tool Google Analytics, a web analysis service provided by Google Inc. "Google". No profile formation takes place. There is a contract between Robert Bosch GmbH and Google Inc. for commissioned data processing according to Sect. 11 Federal Data Protection Law. Google Analytics uses "cookies", text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. However, if IP anonymisation is activated on this website, Google will shorten your IP address within Member States of the European Union or in other countries party to the Agreement on the European Economic Area beforehand. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide the website operator with other services relating to website and internet use.
7.2 Google Analytics
This website uses functions of the Google Analytics web analysis service. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Google Analytics uses "cookies". These are text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there.
Google Analytics cookies are stored on the basis of Art. 6 Para. 1 letter f, GDPR. The website operator has a legitimate interest in analysing user behaviour in order to optimise both his website and his advertising.
We have activated the IP anonymisation function on this website. This will cause your IP address to be cut by Google within Member States of the European Union or in other countries party to the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide the website operator with other services relating to website and internet use. The IP address transmitted by your browser in the context of Google Analytics is not merged with other Google data.
Objection to data collection
You can prevent Google Analytics from collecting your data by clicking on the following link. An opt-out cookie is set which prevents the collection of your data on future visits to this website: Disable Google Analytics.
Commissioned data processing
We have concluded a contract with Google for commissioned data processing and fully implement the strict requirements of the German data protection authorities for the use of Google Analytics.
7.3 Cookies are used in the method as described in 7.1. to enable the analysis of website use. In particular, Bosch eBike can use them to improve data quality.
This website uses Outbrain Inc. technology. (Outbrain, 39 W 13th Street New York, NY 10011 USA). This makes it possible to specifically address those Internet users with advertising who have already shown an interest in our offers on the pages of our partners, or to collect data about that. The technology depends on a cookie-based analysis of user behaviour. The advertising only appears on Outbrain advertising spaces, either on advertising spaces by Outbrain Engage or the Outbrain Extended Network. If you do not want interest-based advertising to be displayed, you can deactivate this function here:
7.5 If you do not want the relevant analysis cookies to be used, proceed as described in 5.4. or 7.1.
Our website content can be shared on social networks via built-in social media buttons. All social media buttons that allow content sharing are not directly integrated via social plug-ins from social network providers, but rather with simple hyperlinks. This ensures that your information is not automatically transferred to social network servers when you visit our website. In addition, when sharing content from our site, we only provide the social network with the information necessary to share the content. We do not transfer any personal data.
In addition, there are simple links to our websites on the respective social networks. If you follow the link from our website to a social network or register with your social network to share our website consent, your information will be processed by the social network provider. The purpose and scope of the data collection, the further processing and use of the data by the provider of the social network as well as the relevant rights and options for the protection of your privacy can be found in the information on data protection of the respective provider.
Facebook plugins (Like button)
Our pages include plugins from the social network Facebook, provider Facebook Inc., 1 Hacker Way, Menlo Park, California 94025, USA. You can recognise the Facebook plugins by the Facebook logo or the ‘Like’ button on our page. An overview of the Facebook plugins can be found here: https://developers.facebook.com/docs/plugins/.
If you don’t want Facebook to associate the visit to our pages with your Facebook account, please log out of your Facebook account.
Our pages use Google+ features. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Data collection and disclosure: Using the Google+ button, you can publish information worldwide. The Google+ button gives you and other users personalised content from Google and our partners. Google stores both the information about content you marked with +1 and information about the page that you viewed when you clicked +1. Your +1 can appear in Google services, such as search results or your Google profile, or elsewhere on websites and ads, along with your profile name and photo.
Our website uses plugins from YouTube, a website operated by Google. This website is operated by YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA. If you visit one of our pages equipped with a YouTube plugin, a connection to the YouTube servers is established. The YouTube server will be informed about which of our pages you have visited.
If you are logged into your YouTube account, you are permitting YouTube to associate your surfing behaviour directly with your personal profile. You can prevent this by logging out of your YouTube account.
As a user of our website, you can have cooperating dealers in your area displayed on a map. We use Google Maps to display the map. Google Maps is a service of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Details on the processing of personal data through the use of Google Maps can be found at the following link: https://www.google.co.uk/intl/en/policies/privacy/.
To display the cooperating dealers in your area, you must first specify a location. The location can either be entered manually or determined automatically using the geolocation feature of your internet browser. No personal data will be processed during manual entry unless you provide your home address for display. Processing of your IP address is required for automatic location determination using the internet browser’s geolocation feature. In this case, we base this processing on your consent (Art. 6 Para. 1 letter a of Regulation (EU) 2016/679), which the internet browser will request when bringing up the map. In this way, your IP address is not stored by us.
10.1 Consent and revocation
If you provide us with personal data, we use it to inform you about our products and services and to ask you about them if necessary, provided that you have expressly given us your consent to use your personal data for advertising purposes. If we make use of a market research institute for surveys, it will act exclusively on behalf of and in accordance with the instructions of Bosch eBike.
If you have given us your consent for commercial use but no longer wish to receive advertising from Bosch eBike in the future, you can revoke your consent at any time. Your data stored for advertising purposes will then be deleted accordingly or blocked if they are still necessary for billing and ordering purposes, or for the processing of warranty cases.
You can subscribe to newsletters on our websites and applications. If you later decide against receiving newsletters, you can cancel your subscription at any time by withdrawing your consent. To cancel the e-mail newsletter subscription follow the link included in the newsletter.
If you take part in a Bosch eBike competition, we will use your data to notify you if you win a prize and for the purpose of advertising our products, provided you have given your consent. Detailed information about the competitions can be found in the respective conditions of participation.
11.1 Using our mobile applications
In addition to our online services, we have mobile applications available that you can download to your mobile device. In relation to this, you have the same rights as described herein. In addition to the data collected on websites, we collect further personal data on our mobile applications that result specifically from the use of a mobile device. However, this only happens if you have given us your consent in each case.
11.2 Collection of your location data
We also offer location-based services, with which we provide you special offers that are tailored to your particular location. In order to be able to offer you these app features, we collect your location data via GPS and your IP address if you give your consent. You can provide your consent or revoke this feature at any time in the settings of the respective app or in your operating system.
Bosch eBike webpages may contain links to the internet pages of third parties not affiliated with us. After clicking on the link, we no longer have any influence on the collection, processing and use of any personal data transferred to the third party by clicking on the link (such as the IP address or the URL of the page on which the link is located), since the conduct of third parties is of course beyond our control. Bosch eBike assumes no responsibility for the processing of such personal data by third parties.
13.1 Our employees and the service companies commissioned by Bosch eBike are bound to secrecy and compliance with the provisions of the Federal Data Protection Act.
13.2 Bosch eBike takes all necessary technical and organisational measures within the meaning of the Federal Data Protection Act to protect your data managed by us against manipulation, loss, destruction or against access by unauthorised persons or unauthorised disclosure. Our security measures are constantly being improved in line with technological developments.
Users have the right to request information on the personal data stored about them at any time. Users may also request that their data be corrected at any time.
15.1 Furthermore, you can revoke your consent to the collection, processing and use of your personal data at any time.
15.2 Personal data will be deleted if knowledge of the personal data is no longer required to fulfil the purpose for which it was stored, if consent has been revoked or if its storage is inadmissible for other legal reasons.
15.3 Data which are necessary for invoicing and accounting purposes, or which are subject to a legal obligation to retain are not affected by this, during the period of legal obligation or beyond, provided that this storage is necessary in order for Bosch to enforce its rights and claims.
At your request, we can provide you with certain data in a standard, structured and machine-readable format.
Complaints related to data protection law can also be submitted to a data protection authority. Please contact the data protection authority responsible for your place of residence or the data protection authority responsible for us.
The State Commissioner for Data Protection and Freedom of Information Baden-Württemberg , https://www.baden-wuerttemberg.datenschutz.de.
We recommend that you get in touch with our Group Officer for Data Protection for the assertion of your rights, reporting of data protection incidents and for suggestions and complaints with regard to the processing of your personal data as well as for the revocation of your consent:
Mr. Matthias Goebel
Group Officer for Data Protection
Information security and data protection Bosch Group (C/ISP)
Robert Bosch GmbH
Or use the following link: https://www.bkms-system.net/bosch-datenschutz
Or send an e-mail to: DPO@remove.this.bosch.com