Success story of the future
Results of the market study by Bosch eBike Systems
A new generation of bikes is taking town and country by storm and is already a part of everyday life. eBikes are a modern means of transport for modern people: people in a hurry and people who prefer to take it easy, the fit and the comfort lovers, commuters and pleasure cyclists and, of course, young and old.
Growth through diversification
For 2017 the German Bicycle Industry Association (ZIV) forecasts national sales totalling 680,000 eBikes. That is a year-on-year increase of about 12 per cent. Further results: 10 per cent of the participants already own a pedelec and 16 per cent are looking into buying one in the year ahead. When it comes to buying an eBike the cycle dealer is the first port of call for 74 per cent. One in four is considering buying online and 22 per cent are looking to buy from a sports retailer. eBikes benefit from their versatility. For every other prospective eBiker using a pedelec as a means of getting around in their leisure time was a key factor, with excursions and cycle tours (40 per cent) next on the list. The opportunity to keep fit and healthy (38 per cent) came third.