Setting the pace for the future of bicycle mobility
10 YEARS OF BOSCH eBIKE SYSTEMS
For 10 years, Bosch eBike Systems has been setting new standards with drive systems for pedelecs. Together with our partners and cus-tomers, Bosch has played a decisive role in shaping the eBike market. Pedelecs have now taken their place at the centre of society and eBikes have become a form of mobility that inspires all ages and target groups. As one of the driving forces behind eBike technology, the company has grown steadily in recent years. With innovative solutions ranging from pedelec drive systems and connectivity solutions to products that make eBiking safer, Bosch eBike Systems continues to push the boundaries for the future of mobility in the bicycle sector. Aiming to support the further development of bicycle mobility, from January 2020 the former Bosch business unit is to be reorganised within the Bosch Group, making it more independent of the existing automotive divisions.
Bosch eBike Systems was established in 2009 as a start-up within the Bosch Group and was given development support and room to grow within the Group, making use of the available expertise, including cordless tech-nology behind cordless power tools, as well as electric motors, electronics and sensors in the automotive sector.
"10 years ago, we started out with a handful of employees who believed in the pedelec, demonstrating excitement and a lot of personal commitment. Nevertheless, none of us would have expected what success story would develop from these beginnings."
says Claus Fleischer, CEO of Bosch eBike Systems.
The group took an international approach from the outset. Following its launch in the European markets, the company opened its own subsidiaries in North America and Asia in as early as 2014. It has also been active in the Japanese market since 2017. Today, Bosch eBike Systems is among the leading manufacturers of eBike drive systems within the premium segment. More than 70 well-known bike brands have put their trust in "epow-ered by Bosch" products.
It all began with an idea: a sophisticated system solution in which all compo-nents fit perfectly together. The first eBike drive system from Bosch celebrated its debut at Eurobike in 2010 and went into production in February 2011. Two years later, the Active Line and Performance Line drive units were launched, specially developed for city trips and touring. This development continued in 2015: With the Performance Line CX, Bosch eBike Systems designed a powerful drive to meet sporty ambitions – and significantly defined the eMTB sector through the Uphill Flow campaign. The acquisition of COBI.Bike in 2017 extended the company's portfolio of products and competences in the field of con-nected products and services by adding smartphone-based solutions. The intro-duction of the PowerTube 500 in the same year set standards in the field of design integration.
eBikers are best equipped for sporty tours with the new Performance Line, which is characterised by a par-ticularly natural riding sensation. The new Performance Line CX is light, com-pact and at the same time extremely powerful – it enables agile and dynamic eMountain biking on trails. The new Cargo Line is a powerful and efficient drive system that is specially designed for cargo bikes. Maximum range and altitude is provided by the new PowerTube 625, which together with the new PowerTube 400, extends the portfolio of integrated batteries. And the SmartphoneHub is the digital allrounder on the handlebar. It connects the eBiker with the online world thanks to the smartphone and the COBI.Bike app.
"Our goal for the future is to remain one of the market's main movers and shakers by developing innovative solutions for bicycle mobility and by inspiring people. We are confident that the eBike is a significant response to megatrends such as urbanization, connectivity, mobility and climate protection. To this end, we aim to continue to make a contribution with pioneering products and services relating to the topic of Connected Biking."
Claus Fleischer, CEO of Bosch eBike Systems
In order to continue to make a mark in the field of bicycle mobility and to pro-mote further development, the Bosch Group will transform the former Bosch eBike Systems business unit into an independent division as of January 1, 2020. Until now, Bosch eBike Systems has been part of the Automotive Electronics di-vision. Based on its business model with the focus on the bicycle market, Bosch eBike Systems will be able to respond more flexibly to the specific requirements of the bicycle industry in future.